Project Overview:

Prop. 1 Inspire Olympia was a city-wide cultural access initiative that was presented (and approved) on the April 26th, 2022 ballot in the city of Olympia. As a political campaign it was our number one goal to convince the Olympia electorate to vote to approve our proposition. Over the course of several months, the development and marketing staff at the museum partnered with several other local organizations and public figures to spread the word and gain voter and financial support for Prop. 1.

The campaign was a success, and the initiative was passed with a significant majority.

My part:

• Development and creation of the Inspire Olympia logo and visual brand, designed around illustrator Nikki McClure’s Oly Arts circle icon

• All informational print material made for the campaign including such as yard signs, counter cards, flyers, and four different direct mailer cards

• Coordinating with the campaign managers on the execution of the Inspire Olympia brand on the campaign website

• Coordinating with printers and mail service for campaign material

• Maintaining and editing the Inspire Olympia webpage through campaignpartner.com

• Designing digital ads and email marketing

• Miscellaneous campaign support pieces such as campaign event signage and stickers

• Designing graphics and taking photos for social media accounts

• Compiling and editing photos from the Museum and partner programs for use on the website, print materials, and advertisements

Project Overview:

The goal for this project was to design the surface of a 57x32in interactive play table for the Naturalist Cabin outdoor exhibit. The design was meant to highlight the different native flora and fauna of the Olympia area, and specifically those that are grown in the museum’s Children’s Garden. It also needed to blend seamlessly with the museum’s established brand. All text and illustrations needed to be formed around the stationary parts of the table such as the ramps, scales, and magnifying glasses.

The text highlights methods of play and discovery that are encouraged by this exhibit, while the illustrations are friendly and easily recognizable. The slightly tan and textured background makes the table feel dirt friendly.

My Part:

• All flora and fauna illustrations

• Typographic layout for both decoration and the interactive pieces

• Coordinating size and final product with the exhibit designer, Erika Baer of Turner Exhibits

• Photography promoting the new exhibit after installation

Project Overview:

After being closed to the public for four months during the Covid-19 pandemic, the Hands On Children’s Museum wanted to reopen its doors as a safe and welcoming place for children and families to come after many weeks of isolation. The goal was to create practical safety graphics that encouraged social distancing and public health that were simultaneously friendly and worked with the flow of traffic of the museum floor. We absolutely wanted to avoid a look that appeared scary or restrictive.

My Part:

• All environmental graphics such as vinyl social distancing floor markers, museum safety and informational signage, Aboards, and banners

• Child-friendly Covid-19 iconography

• Museum and staff photography for the museum’s website, emails, and social media

Project Overview:

This report represents the final summary of the Summer Splash! Festival event for major donors that serves as a clear and straightforward breakdown of visitation statistics and advertising numbers.

The Summer Splash! Festival of Fun is a joyous annual event. As such, the final summary should reflect the fun and excitement of the event and demonstrate the joy these donors helped produce as well as communicate clearly and effectively the reach of visitation, engagement, and advertising.

My part:

• Compile photos taken throughout the summer that reflect the wide ranging activities and guests from the event.

• Confirm final event statistics with Marketing and Development managers.

• Create iconography to pair with visitation and advertising statistics.

• Design an informative and engaging layout.

Project Overview:

The Hands On 2U@Home Curiosity Kit program is a project that is particularly close to my heart. As a response to the Covid-19 pandemic and the Museum’s closure to the public, the Curiosity Kit program was developed to help bring accessible and fun education to kids learning from home as well as a way for the Museum to keep its staff members employed and actively pursuing our mission during that difficult time.

Three years later, the Museum has delivered over 50,000 Curiosity Kits covering 25 different topics to local schools, libraries, tribes, family support centers, and so many other community hubs in the South Sound region. These kits bring interactive STEAM learning experiences, including all necessary materials required, for kids to do at home and in the classroom.

My goal was to create a cohesive look to the kit packaging and curriculum that connected with the Hands On Children’s Museum’s branding while also maintaining the flexibility to tailor the curriculum to a wide age range, a variety of art and science topics, and English and Spanish language options. All cover art, templates, and curriculum were designed to be able to print and produce in-house at the Museum due to the Covid limitations at the time and to support the in-house assembly of the kits and the quick turn around time for incoming orders.

My Part:

• Designing the cover art and branding

• Designing and formatting fillable curriculum templates for the education department

• Promotional photography

• Creating website assets for the kit ordering webpage

• Designing and illustrating visual assets for curriculum topics

• Maintaining kit funders insert page

• Printing and producing cover art pages, curriculum pages, and any additional printed inserts

PRINT & PRODUCTION, DIGITAL ASSETS

Project Overview:

The Holiday on Thin Ice campaign is a comprehensive campaign I designed for the University Book Store’s 2018 Holiday Season. I wanted to deconstruct the idea of the perfect idyllic holiday experience so often pushed by retail stores. With the difficulty of maintaining a brick and mortar store, a pristine picture-perfect holiday campaign can often come across as inauthentic to a jaded customer base.

Instead I designed a campaign that is colorful, simple, and to the point while simultaneously messy, nostalgic, and has a good sense of humor. These two distinct directions of this campaign reflect the distinct customer base of the University Book Store. The retiree demographic: long time customers who like the comfort and consistency of a straight forward message with a classic color pallet, and the students and young adults who come for the textbooks but appreciate the honest advertising, snark, and self-deprecating sense of humor.

My Part:

• Designing large display banners, interior signage, and other small collateral for each of the six University Book Store locations as well as printing, producing, and assisting in installation.

• Creating exclusive promotional postcard.

• Designing print, digital, and programmatic advertisements made for The Seattle Times, Pandora, and The Stranger, among others.

• Prepare and edit promotional emails.

PRINT & PRODUCTION, DIGITAL ASSETS

Full Process Book

Project Overview:

For this project I redesigned the University Book Store’s annual Summer Reading Program for the theme Mission: Summer Reading. This is a several month long campaign with design assets for print media (large scale banners, interior signage, flyers), digital elements (social media tiles, web banners, emails), and various collateral (reading logs, buttons, stickers, etc).

My Part:

• Design a consistent visual theme across all assets making them fun and reading focused.

• Print and produce signs and collateral for our stores

• Prepare and edit emails and other digital assets to be sent out.

PRINT AND PRODUCTION

In this project I was given the oppurtunity to design two new gift cards for the University Book Store. Something fun and flashy with the copy “a gift for you” on the front were the loose requirements so I was able to have fun and get really creative with the designs.

Both designs are derived from original illustrations with a more muted, yet fun, pattern in the background. Although the gift cards are made for the whole store I kept the Gifts department in mind for the owl card and the Kids/General Books department in mind for the reading fish card.

This is the first collateral designed for the integration of the University of Washington’s Alumni Association (UWAA) into the University Bookstore’s Pack Rewards program. As part of our campus outreach we sent out these informational flyers to both existing UWAA members and graduating seniors as part of a promotional Grad Pack.

This design branches away from the traditional Pack Rewards brand of purple and gold and features previous UWAA Board Presidents and Alumni. This flyer acts as both a coupon and sign up method providing member benefits information and a QR code for ease of use.